- The core of the job is talking with people about their finances and their families, then matching them to a policy.
- Federal job data lists the same duties for every insurance sales agent, so use it as a base and ask what your specific role adds.
- Captive agents sell one company's products. Independent agents sell several companies' products, usually on commission.
- The first 90 days are mostly licensing, contracts, product learning and supervised conversations, not a full book of business.
On this page
- What does a life insurance agent do?
- What are the main duties of a life insurance agent?
- What does a typical week look like?
- What skills does a life insurance agent need?
- How is a captive role different from an independent one?
- What do the first 90 days look like?
- How do you read a life insurance agent job posting?
- How does Checkmate fit?
- When this job is not for you
- Frequently asked questions
What does a life insurance agent do?
A life insurance agent helps people choose coverage that pays their family if they die, then handles the application and stays available after the policy is issued. The U.S. Bureau of Labor Statistics says life insurance agents specialize in policies that pay beneficiaries upon the policyholder's death, and in annuities. Property and casualty agents and health agents sell different products, and licenses are issued by line.
This guide is about the work itself. If you want the path into the role, read how to become a life insurance agent. If you want pay, read the salary and commission guides.
- 572,600insurance sales agent jobs in 2025
- 63%worked in insurance agencies and brokerages
- 12%were self-employed
What are the main duties of a life insurance agent?
The Bureau of Labor Statistics lists eight typical duties for insurance sales agents. In plain terms they are:
- Contact potential clients to build your own customer base.
- Interview prospective clients about their financial situation.
- Explain the features of different policies.
- Analyze a client's current policies and suggest additions or changes.
- Customize an insurance program to fit the person.
- Handle policy sales and renewals.
- Help clients with the claims process.
- Keep client records.
The federal O*NET database adds tasks that matter in life sales. They include selecting the company that offers the coverage the client asked for, submitting forms to the underwriter, calculating premiums, setting up how the client will pay, and making sure policy requirements are fulfilled, including any required medical exams. It also lists examining documents to verify they follow requirements, which is where disclosures and replacement rules fit.
What does a typical week look like?
A week is a mix of finding people to talk to, talking with them, and doing the work that follows each conversation. No federal source says how many hours go to each, so we do not give percentages. The table maps the recurring activities to the sources that list them.
| Activity | What it involves | Where it is listed |
|---|---|---|
| Finding people to talk to | Contacting prospects, networking, or answering inbound leads, depending on the role | BLS duties; O*NET task: seek out new clients by networking |
| Fact-finding | Interviewing people about their finances, goals and who depends on them | BLS duties; O*NET task: interview prospective clients |
| Explaining options | Walking through the features, advantages and disadvantages of policies | BLS duties; O*NET task: explain features of policies |
| Applications and underwriting | Completing forms, submitting to the underwriter, answering follow-up requests | O*NET tasks: submit forms, ensure requirements are fulfilled |
| Delivery and service | Delivering and explaining the issued policy, handling renewals, helping with claims | BLS duties; O*NET task: deliver and explain policy |
| Records and learning | Keeping client records and attending meetings or training on new products | BLS duties; O*NET task: attend meetings, seminars and programs |
O*NET describes insurance sales agents across all lines, so it also lists property inspection and bookkeeping tasks. Those describe property and business coverage and are not typical life work. The Bureau of Labor Statistics adds that most insurance sales agents work full time, and that most work in offices with some travel to clients. A remote or phone-based role changes the setting, not the list of duties. Our guide to working from home as an agent covers that case.
What skills does a life insurance agent need?
The Bureau of Labor Statistics names five qualities: analytical skills, communication skills, initiative, interpersonal skills and self-confidence. O*NET lists active listening, speaking, reading comprehension, critical thinking, writing, active learning and mathematics as essential skills, and lists initiative, perseverance, integrity, attention to detail and dependability among the work styles. Here is what they look like on the job.
| Skill | What it looks like |
|---|---|
| Listening | Letting the client describe their family and money in their own words before recommending anything. |
| Explaining clearly | Turning terms such as riders, cash value and underwriting into plain sentences. |
| Attention to detail | Completing applications accurately, because errors slow underwriting and disclosures matter. |
| Initiative | Finding the next conversation yourself instead of waiting to be handed one. |
| Perseverance | Staying consistent through conversations that do not end in an application. |
| Integrity | Following replacement and disclosure rules, and recommending only what fits. |
| Math | Comparing premiums and benefits and confirming the client can afford the policy. |
How is a captive role different from an independent one?
The Bureau of Labor Statistics defines the split this way: captive agents work exclusively for one company and sell only that company's policies. Independent agents may sell the policies of several companies to match each client with the best fit. The daily conversations are similar. What changes is the product shelf, who supports you, and the business side of the job.
| Question | Captive role | Independent role |
|---|---|---|
| Whose products do you sell? | One company's. | Several companies', chosen for each client. |
| Who trains you? | Usually the company, on its own products. | The agency you join, plus carrier training. Ask who and how often. |
| Who supplies buyers? | Varies. Ask. | Varies. Ask where conversations come from before you join. |
| How are you paid? | Set by the company's plan. Ask for it in writing. | Usually commission under each carrier contract and your agency arrangement. Ask for it in writing. |
| Employee or self-employed? | Depends on the actual arrangement. | Often self-employed. Depends on the actual arrangement. |
Being called an employee or a contractor does not settle it. The IRS looks at three things: how much control the company has over how you work, how much control it has over the business side of the job, and the type of relationship, including written contracts and benefits. Self-employed people generally pay self-employment tax and make quarterly estimated tax payments, because no employer withholds for them. Ask a tax professional how that applies to you. Our independent agent guide covers the tradeoffs in more depth.
What do the first 90 days look like?
The Bureau of Labor Statistics says agents learn many duties on the job, such as by shadowing an experienced agent. That fits the usual shape of a first quarter. The plan below is a planning frame from us, not data and not any agency's schedule, and the pace depends on your state and your training.
- Days 1 to 30: finish your license if you do not have one, complete carrier contracts and appointments, and learn the core products and the application process. Our new agent checklist lists these items.
- Days 31 to 60: start real conversations with someone reviewing them. Aim to learn how clients describe their needs, which questions open the conversation, and where applications get stuck.
- Days 61 to 90: take applications through underwriting and policy delivery, follow up on every open case, and review which lead sources and habits produce conversations that move forward.
- Throughout: keep training. Products, carrier rules and state requirements change, and your license has continuing education.
Expect income to lag the work. Commission is generally paid after business is written and issued, so the first weeks can be mostly unpaid learning. Our part-time agent guide and training program guide cover how to pace this.
How do you read a life insurance agent job posting?
Most postings repeat the duties above. The useful details are the ones that vary between employers. Ask these before you accept a role.
- Is the role captive or independent, and which carriers can you sell?
- Are you an employee or an independent contractor, and who covers licensing and training costs?
- Where do your conversations come from: inbound calls, qualified leads, referrals, or your own prospecting?
- How exactly are you paid, when, and what happens if a policy lapses early? Ask for it in writing.
- Who trains you, how often, and who answers questions on a live case?
If a posting leads with income figures and says little about those answers, read it carefully. Our salary guide explains how to test any income claim.
How does Checkmate fit?
Checkmate Financial Group is an independent life insurance agency with 1,000+ licensed agents and 40+ A-rated carriers. Agents work inbound calls and qualified web leads, and use an AI CRM and dialer. Contracts, carrier appointments and portal access are handled during onboarding, and live training runs every day with mentors who have built their own books. Details are on our agent page, and our carriers page lists who we work with.
When this job is not for you
The duties look simple on paper. Daily life in the role asks for specific habits.
- You do not want to speak with people about money and family every day. Conversations are the core of the job.
- You need a fixed paycheck from the first day. Many insurance roles are commission-based, and income follows business that is written and issued.
- You want a job with no compliance work. Disclosures, replacement rules and state requirements apply to every sale.
- You prefer a role where someone hands you a set list of tasks each day. Independent roles reward initiative.
Frequently asked questions
What is a life insurance agent job description?
It is a summary of the role: contact potential clients, interview them about their financial situation, explain policies, customize coverage, handle sales and renewals, assist with claims, and keep records. Life agents focus on policies that pay beneficiaries on death and on annuities. The list follows the U.S. Bureau of Labor Statistics.
What skills do you need to be a life insurance agent?
The Bureau of Labor Statistics names analytical, communication, interpersonal and initiative skills, plus self-confidence. O*NET adds active listening, speaking, reading comprehension, critical thinking, writing and math. Attention to detail and integrity matter because applications and disclosures must be accurate.
Is a life insurance agent an employee or an independent contractor?
It depends on the arrangement. Captive agents sell one company's policies and independent agents sell several. The IRS decides worker status by behavioral control, financial control and the type of relationship, not by job title. Ask the agency, and ask a tax professional how your status affects taxes.
Do life insurance agents work 9 to 5?
The Bureau of Labor Statistics says most insurance sales agents work full time. Hours depend on the role and on when clients are available. Ask any agency what hours its agents are expected to be reachable.
What does a Checkmate agent do day to day?
Checkmate agents speak with people who call in and with qualified web leads, using an AI CRM and dialer. Training runs every day, and mentors help with live cases. Apply on our agent page and a team member will walk you through the role.
Sources
Source links last checked November 13, 2026.
This page is general education about the insurance profession. It is not legal, tax, or career advice, and it does not promise income, appointment, or approval of any application. Licensing rules are set by each state and change, so confirm the current requirements with your state insurance department. Checkmate does not guarantee earnings. Coverage sold by Checkmate agents is subject to underwriting approval, and product and carrier availability varies by state.
Talk to the Checkmate team.
Licensed or not yet, tell us where you are. A team member contacts you within one business day. Phone lines are open Monday to Friday, 9am to 8pm ET.




